FOR IMMEDIATE RELEASE
Georgianne Dickey

815.759.7697

Latest Raybestos® Brakes Promotion is Fit for a King

Winners Receive Racing Lessons from Richard Petty and Marcos Ambrose

McHenry, IL — September 7, 2011  - Raybestos® brand brakes – a member of the Affinia family of brands – get behind technicians with a cash rebate and a business building sweepstakes program… then… four lucky grand prize winners get behind the wheel of a stock car, with racing lessons from “The King,” Richard Petty, and Marcos Ambrose.

 

The Raybestos “Reward Fit for a King” rebate and sweepstakes offer runs September 15, 2011 through November 30, 2011. Participating installers can offer their customers a rebate up to $40 with a qualifying purchase of Raybestos® Advanced Technology® and Professional Grade® brake pads and rotors. Each redeemed rebate card serves as an entry to win the grand prize.

During that time, technicians can earn a reward up to $50 for installing Raybestos® Advanced Technology® and Professional Grade® brake pads, rotors, loaded calipers, friction ready calipers, master cylinders and wheel hub assemblies. A tally card is provided to track rewards, and that tally card also serves as an entry into the grand prize drawing.

To help promote the rebate and sweepstakes, participating installers will receive a “Reward Fit for a King” promotional kit. The kit is FREE to Raybestos™ Rewards members and includes: a promotional window poster, a counter card with 25 rebate cards and a tally sheet to track their eligible sales. Raybestos Rewards members automatically receive the rebate program kit, but any installer who sells Raybestos brake parts can receive their FREE kit by enrolling in the Raybestos Rewards program. They can also contact their local Raybestos sales rep or WD.

A total of three installers and one consumer will win the grand prize, which will be awarded in 2012. Along with one guest each, the lucky winners receive:

• Racing lessons with Richard Petty and Marcos Ambrose
• A single day on-track event
• Airfare and two-night hotel stay (round trip/coach/two people)

For more information on Raybestos brand brake parts or the “Reward Fit for a King” rebate and sweepstakes, visit www.raybestos.com or call 800-323-0354.

Raybestos® brand brake parts are produced by affiliated companies in Affinia’s Global Brake & Chassis Group, the leading manufacturer of braking systems in the transportation industry. The Raybestos brakes product line includes everything from brake drums to rotors, pads, shoes, calipers and hydraulic parts. Raybestos brand racing brakes are used by premier teams such as Joe Gibbs Racing, Roush Fenway Racing and Richard Petty Motorsports in NASCAR® competition. In addition, the Raybestos brand is the preferred racing brake pad of IZOD® IndyCar® Series and Firestone® Indy Lights road and street course competition. For more information about Raybestos brakes, visit Raybestos.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.

AFFINIA NEWS