FOR IMMEDIATE RELEASE
Georgianne Dickey

815.759.7697

2011 Raybestos™ Rewards Program Now Includes Free Training

e-Learning Modules Improve Skills and Help Technicians Earn Rewards Faster

McHenry, IL — February 22, 2011  - The Raybestos™ Rewards Program pumps its educational muscle… giving technicians an even stronger selling advantage. In addition to the FREE branded POS kit and automatic enrollment in the “Gimme a Reward” box top program, professional repair facilities and their technicians now receive FREE online training. The two current training modules coach technicians in providing business-building customer service when performing brake and chassis repair work.

“We developed the training modules to increase customer satisfaction and overall profitability for the technician,” said Wally Marciniak, Director of Technical Service for Affinia’s Global Brake and Chassis Group. This training is being launched exclusively to Raybestos Rewards members.

In addition to the online training, Raybestos Rewards members also receive regularly updated POS materials and unlimited access to the Tech Service Hotline. Free consumer rebate programs are automatically mailed directly to the participating technicians and Tech Service Bulletins are e-mailed on a monthly basis. The technicians even receive a FREE listing on the dealer locator on the Raybestos brakes web site.

“The items in the Raybestos Rewards kit, as well as the tools sent throughout the year, support installers with problem-solving information and business-building messaging,” said Georgianne Dickey, Raybestos® Brand Marketing Manager, Affinia Global Brake & Chassis. The complementary kit includes Raybestos brand POS materials for the shop. The contents of the 2011 Raybestos Rewards kit (RR11) include: posters, catalogs, training guides, brochures, safety glasses, decals and countercards.

Redeeming Raybestos Rewards points toward merchandise or checks is easy, and shipping is always free. Technicians may choose from 64 items in a wide variety of sizes and colors including apparel, tools, sporting goods and popular gift items. Participating technicians can easily review their personal account activity and view their points total at any time. Their password can be changed easily, and they can print a product/point tally sheet to help keep track of their box tops and their Raybestos Rewards points.

For more information on the Raybestos Rewards program or Raybestos brake and chassis parts, visit www.raybestos.com or call 800-323-0354.

Raybestos® brand brake parts are produced by affiliated companies in Affinia’s Global Brake & Chassis Group, the leading manufacturer of braking systems in the transportation industry. The Raybestos brakes product lines includes everything from brake drums to rotors, pads, shoes, calipers and hydraulic parts. Raybestos brand racing brakes are the only brakes used by Joe Gibbs Racing in NASCAR® competition. In addition, the Raybestos brand is the preferred racing brake pad of IZOD IndyCar® Series and Firestone Indy Lights® road and street course competition. For more information about Raybestos brakes, visit Raybestos.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With approximately $1.8 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.

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