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Georgianne Dickey

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Raybestos® Brand Wins 2011 Automotive Communications Best in Show Award

Popular Brake and Chassis Brand Takes Home a Total of Five Awards

McHenry, IL — November 16, 2011  - Affinia Global Brake & Chassis’ Raybestos brand – a member of the Affinia family of brands – won Best in Show honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.

The interactive web site offered a behind-the-scenes view of the entire Raybestos ’64 GTO-R build process. Visitors got the inside scoop on everything from design inspiration, to chassis and suspension fabrication, engine tuning, brake package engineering, custom paint and on-track testing. Visitors were also welcomed to comment on the project, ask questions and even offer advice via Twitter and Facebook. The custom road racer served as the grand prize in the Raybestos® 1964 GTO-R Sweepstakes brake and chassis 2011 North American Promotion.

“We design our sweepstakes and promotion programs to capture the attention of our consumers, reward our service professionals and celebrate our extensive racing heritage,” said Jeff Stauffer, Senior Vice President, Global Marketing Affinia Global Brake & Chassis. “Receiving acknowledgement such as this from our peers is a huge honor. It confirms that our sales and marketing efforts… like our products… are setting the bar for excellence in the Aftermarket.”

In addition to the Best in Show award, the Raybestos brand brake and chassis group received four other awards.

In the Business to Consumer category:

• Brochures, Booklets & Handouts: The Straight Story

• Special Promotions & Promotional Events: GTO-R Sweepstakes Promotion

In the Business to Business category:

• Merchandising: GTO-R Sweepstakes Promotion

• Social Media Efforts: RaybestosGarage.com

 

Left to right: Georgianne Dickey, Raybestos Brand Manager, Affinia Global Brake and Chassis and Chad Hill, Red Orchestra… winner of Special Promotions & Promotional Events: GTO-R Sweepstakes Promotion and Merchandising: GTO-R Sweepstakes Promotion.

Left to right: Georgianne Dickey, Raybestos Brand Manager, Affinia Global Brake and Chassis and Mike Isaacson, Boxhead Advertising + Design… winner of Brochures, Booklets & Handouts: The Straight Story.

Left to right: Georgianne Dickey, Raybestos Brand Manager, Affinia Global Brake and Chassis and Robert Vasquez, 426 inc… winner of Social Media Efforts: RaybestosGarage.com and Best in Show honors (Business to Business): RaybestosGarage.com

The Car Care Council Women’s Board announced the winners of the 2011 Automotive Communications Awards during the Women’s Board reception during the Automotive Aftermarket Products Expo in Las Vegas. The awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. 

For more information on Raybestos brand brake or chassis parts, visit www.raybestos.com or call 800-323-0354.

Raybestos® brand brake parts are produced by affiliated companies in Affinia’s Global Brake & Chassis Group, the leading manufacturer of braking systems in the transportation industry. The Raybestos brakes product line includes everything from brake drums to rotors, pads, shoes, calipers and hydraulic parts. Raybestos brand racing brakes are used by premier teams such as Joe Gibbs Racing, Roush Fenway Racing and Richard Petty Motorsports in NASCAR® competition. In addition, the Raybestos brand is the preferred racing brake pad of IZOD® IndyCar® Series and Firestone® Indy Lights road and street course competition. For more information about Raybestos brakes, visit Raybestos.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.

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